A yachting journal, published by a studio.
The founder
Claire Hagen
Founder and editor
Claire Hagen is a creative strategist and digital marketer, and the founder of The Art of Yachts and of Armada Club.
- Beginnings
- She began as a motion designer at the London advertising agency Article 10 and worked in music marketing.
- Hotels
- She spent nearly a decade in luxury hospitality, supporting the launch of hotels and restaurants including The Dixon Tower Bridge, Hyatt Regency London, Holmes Hotel, The Trafalgar St. James, and Park Plaza's flagship London and Amsterdam locations. Her work won Best Use of Social Media at the Hotel Marketing Awards.
- Publishing
- She ran social media campaigns for Penguin Books for authors including Rick Stein, Yotam Ottolenghi, Richard Branson and Tom Hanks.
- Yachting
- She led social media at BOAT International, and social media and digital communications at Fraser Yachts. Today, through her studio, The Art of Yachts (formerly This is Odyssey), she works with yacht owners, Lürssen Yachts, Triton Submarines, YATCO and senior sales brokers, with previous campaigns for Edmiston, Heesen and Oceanco.
- Speaking
- She speaks regularly on what AI means for UHNW audiences, most recently at the US Superyacht Association, the International Superyacht Society, the Superyacht Times Gulf Summit and the Miami Global Superyacht Summit.
Elsewhere
Claire’s other work
- Armada ↗
- A private members' club turning yachts into private venues for dining, business and wellness. armadayachtclub.com
- Hound ↗
- Luxury dog travel: dog-first yacht charter, private jets and stays. houndluxury.com
- Electric Foxes
- Her earlier work: music, arts, hotels and restaurants. Work · Electric Foxes
The publisher
The Art of Yachts is founded and edited by Claire Hagen. It is a journal and a studio in one: the studio, formerly This is Odyssey, builds brands, websites and editorial platforms for yachting, and the journal and its research are where its own thinking is put on the record.
The studio
The studio was founded on the conviction that the most enduring brands are made by small teams who care about every detail. We’re directors, designers, writers, and engineers — but we work as one room.
On sources
Every figure in a report and every claim in the Journal is drawn from a named, cited source. Where a fact cannot be verified, it is left out. We would rather show a gap than an invention.
What is here
- The Journal
- Essays, interviews and features on yachts and the people around them.
- Insights
- Original research: intelligence on yachting, luxury travel and the audience that buys at this scale.
- Art
- Art on board and ashore: collectors, makers and studio pieces.
- The calendar
- Yacht shows, regattas, UHNW gatherings, art fairs, watch auctions and our own events.
- The Newsletter
- New insights, essays and event dates, by email.
- Work
- The studio's yachting work, and Claire's other work under Electric Foxes.
Get in touch
Commissions · Press · Insights · Events